Learning Objectives - Color Perception
Color Perception is Individual
Every child has been asked, "What is your favorite color?" is their answer guided by parents, culture, wanting to be unique, associations with favorite people or toys? Color perception is a complicated topic.
In the United States, the color black is associated with death, in Japan it is the white.
Color studies can have inherent bias. For example, more people prefer white and silver cars over any other. Could it be that they have learned that they do not show dirt as much as black, red, or blue cars? Have they been told that white cars are easier to see, or that red cars get more speeding tickets, and is this because red car drivers like to go fast or they are easier to spot?
Each of us has unique color perceptions. Scientists have agreed on measurements for colors expressed in nanometers; however, each person has a personal relationship to color. Synesthesia, Color Blindness, age, and physiology of eyes and bran all affect what each of us describes as color.
In this web post about favorite colors, the author states that preferences are different for men and women.
Colors have Positive and Negative Qualities
Color researcher, Faber Birren, in his 1962 book, Color in Your World, reviews mood associations with colors used in his book. Although these associations change with fashion trends each year, this list shows the accepted associations in 1960's United States. 
Pink Dining Rooms
There are many kinds of pink, bright Barbie pink, pale cotton candy pink, and the soft creamy color of peach ice cream, this is the color that is most flattering to faces, and in a dining room will encourage you relax and linger. Fast food restaurants are painted bright yellow and orange so that we won't stay long.
Did you know that the human eye has more receptors for green than any other color? Doesn't this make sense since we have evolved to eat fresh foods and we need to distinguish between ripe and unripe? Green is said to be relaxing; however, the fluorescent lime green on some fire engine trucks is certainly not calming. Perhaps it is the feeling we get in a forest, surrounded by the many tones of green in moss, ferns, leaves, and ripening fruits and cones. Breathing deeply in the forest is very relaxing, is it the color of the environment? 'Hospital green' is a pale washed out green that has become synonymous with institutional colors that make us feel sick. Is it the association with being sick in hospitals that make us feel this way? Large expanses of green lawn have been considered an emblem of wealth and luxury, is this deep rich fresh green calming to view out our windows and also raising our adrenaline on the football field? What about 'Army Green' worn by soldiers to help them hide on the battlefield.
Migraine Headaches and Color
In a story told by the building’s lighting designer, Rogier van der Heide, http://www.rogiervanderheide.com/, the occupants of a European office building had color tunable lighting in each office and were encouraged to dial in their preferred color each day. One worker, when asked why they chose green light that morning, told him that it was because they had learned green light relieved their migraine headache.
Color of the Year by Pantone
What is the PANTONE Color of the Year? Since 2000 Pantone has been publishing, on their website, a new color of the year based on global trends in design, fashion, publishing, and architecture. Designers and manufacturers use these color suggestions for new products and branding. Visit their website to see current and past Colors of the Year. https://www.pantone.com